Welcome to Making Sense of Digital & Social Media Advertising
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Introducing Making Sense of Digital & Social Media Advertising (1:52)
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Knowing when it's time to change your ad program (4:13)
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Make this decision BEFORE you buy any ads (5:18)
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Digital strategy #1: Google My Business (6:30)
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Step-by-step tutorial for Google My Business (6:45)
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Digital strategy #2: Google Ads (7:01)
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Step-by-step tutorial for Google Ads (16:09)
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Digital strategy #3: Geo-fencing & conquesting (6:32)
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Digital strategy #4: Retargeting (7:00)
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Digital strategy #5: Get to know YouTube (5:30)
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Digital strategy #6: Getting found organically on YouTube (6:43)
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Digital strategy # 7: Using video ads on YouTube for lead generation (11:17)
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Step-by-step tutorial for YouTube & video ads (9:07)
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Digital Strategy #8: Streaming TV (9:27)
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Get to Know FaceBook & Why Your Posts Don't Get Any Engagement (4:38)
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Social Strategy #1: Image ads on FaceBook (6:58)
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Social Strategy #2: Video ads on FaceBook (4:32)
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Social Strategy #3: Auto-reply feature on FaceBook (6:28)
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Social Strategy #4: Lead form ads on FaceBook (5:12)
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Social Strategy #5: Making sense of InstaGram (5:58)
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Social Strategy #6: How to handle reviews and Yelp (5:02)
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Social Strategy #7: What about TikTok, SnapChat & the others? (2:48)
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Next steps, wrap-up & Thank You! (2:46)
