Automotive advertising is hard.
Creating a campaign that drives qualified leads, traffic and selling opportunities is even harder.
And with the digital & social media platforms changing almost daily (along with consumer sentiments), implementing a plan that is effective while cost efficient remains an ever-moving target.
Making Sense of Digital & Social Media Advertising was built specifically for automotive marketers, looking to take control of their campaigns and start getting a better return from their investment.
Once you complete this course, we're confident that you will see a decrease in your costs and/or improved results from your campaigns.
And we're willing to give you your money back if you don't.
Designed for D-I-Y's & In House Marketing Teams
Sometimes, dealers want to just take control and do-it-themselves.
After hearing from numerous dealers tell us they wish there was an organized, no-sales-pitch, how to course that helps with digital & social media marketing strategies, we decided to put our years of expertise on the line and deliver what you said you wanted.
No fluff - just the nuts & bolts and a step-by-step guide to help you with local search, SEO, paid search, video, retargeting, social media, conquesting along with message development.
Making Sense of Digital & Social Media Advertising was developed by HMA - Heider Marketing & Advertising of Virginia Beach, VA. HMA is a marketing management agency that has been serving automotive advertisers exclusively for over 25 years.
Example Curriculum
- Introducing Making Sense of Digital & Social Media Advertising (1:52)
- Knowing when it's time to change your ad program (4:13)
- Make this decision BEFORE you buy any ads (5:18)
- Digital strategy #1: Google My Business (6:30)
- Step-by-step tutorial for Google My Business (6:45)
- Digital strategy #2: Google Ads (7:01)
- Step-by-step tutorial for Google Ads (16:09)
- Digital strategy #3: Geo-fencing & conquesting (6:32)
- Digital strategy #4: Retargeting (7:00)
- Digital strategy #5: Get to know YouTube (5:30)
- Digital strategy #6: Getting found organically on YouTube (6:43)
- Digital strategy # 7: Using video ads on YouTube for lead generation (11:17)
- Step-by-step tutorial for YouTube & video ads (9:07)
- Digital Strategy #8: Streaming TV (9:27)
- Get to Know FaceBook & Why Your Posts Don't Get Any Engagement (4:38)
- Social Strategy #1: Image ads on FaceBook (6:58)
- Social Strategy #2: Video ads on FaceBook (4:32)
- Social Strategy #3: Auto-reply feature on FaceBook (6:28)
- Social Strategy #4: Lead form ads on FaceBook (5:12)
- Social Strategy #5: Making sense of InstaGram (5:58)
- Social Strategy #6: How to handle reviews and Yelp (5:02)
- Social Strategy #7: What about TikTok, SnapChat & the others? (2:48)
- Next steps, wrap-up & Thank You! (2:46)
Not quite sure? We thought so.
That's why we offer a no questions asked money back guarantee.
Our promise to you is pretty simple - if you buy & complete the course and find that our strategies did not save you more money than you invested OR that the value (in your opinion) just wasn't there, we will give you 100% of your money back*.
Want an example of how our strategies can save you $$$? We share one social media strategy in particular that could save you well over $1,000.00 a year while improving the quality of your leads and communication flow with potential customers.
These strategies are proven to help you sell more while spending less. That's why we're willing to put our money where our mouth is.
No strings attached (well, maybe just one. *No refunds will be issued after 60 days of purchase. Which is far more generous than Carvana, but not quite Amazon).
