Welcome to the AAMA - Automotive Advertising & Marketing Academy.
This is where automotive marketers get on-demand tips, tactics and strategies that will help improve the results they get from their advertising & media campaigns.
Social Media Strategies
Learn proven, sales oriented strategies for your social media program.
Geotargeting, Conquesting & other Digital Media Strategies
Dive into advanced digital media strategies that will help you capture customers from competing dealers while staying top-of-mind with those who know you.
Streaming TV ads
Get the inside scoop on the latest digital marketing strategies including streaming TV.
Hi, I’m Ron Heider
After hearing dealers tell me they wished there was an on-demand course that focused on proven ad, media & marketing strategies for automotive advertisers, I decided to take my years of experience and put it online.
For the past 25 years, I've been helping dealers create, implement and manage marketing programs with one goal - sell more while lowering ad costs and media spend per sale.
It's easy to make the phone ring when you thrown a bunch of money at it. You'll have to be more strategic and thoughtful with your plan if you want to minimize expenses and make your campaign more cost efficient.
Every strategy I discuss is rooted in this core mission.